[flkiwi]

It's a strange conflict. So much of their other stuff is about togetherness mediated by technology (eg, facetime). And their Jobs-era presentations always ended with a note of appreciation for the folks who worked so hard to make the launch happen. But you're right that much of the brand imagery is solitary, right up to the whole "Here's to the crazy ones" vibe.

It's weirdly dystopian. I didn't realize it bothered me until moments before my comment, but now I can't get it out of my head.

[bjornsing]

"Here's to the crazy ones" is weirdly dystopian? :)

[flkiwi]

In a strange way, yes, with the premise that the world is otherwise the realm of uncreative, uninspired people. But the comment was addressed more at the odd lifelessness of the imagery.