Sometimes. In the face of entrenched competition, you can't be just a little bit better. You have to be a lot better. And in a way that said competition can't easily match (or exceed).
It's fairly easy to measure performance. For companies with 100's of thousands or millions in failed payments each month 5-10% performance gains have a huge impact. On average we're improving recovery rate by 21%. To hold ourselves accountable we offer customers a full-refund if they're not satisfied with gains. We haven't had to give a refund yet.