the competition for EVs is becoming every automaker you have ever heard of (1), as well as some you haven't. Any one of them maintaining high market share is ever harder.
And yes, obviously their marketshare is falling. That is what happens when you create a new market and your competitors play catch up.
Apple's marketshare in the "entirely a screen" smartphone market has been falling ever since they introduced the iPhone. Are they doing poorly? Are people confidently saying things like "Apple just couldn't win the competition"?
* 48% And still falling.
https://caredge.com/guides/electric-vehicle-market-share-and...
the competition for EVs is becoming every automaker you have ever heard of (1), as well as some you haven't. Any one of them maintaining high market share is ever harder.
1) With the exception of Toyota.