[epcoa]

The idea that a shlub like this would only just now for the first time be using an LLM like this is what is unbelievable. And as a joke it is simply stale. I get it, Apple has to at least pretend to themselves like they are groundbreaking in these things that are now years old. It's cringe because Apple thinks this is a novel premise for humor.

[ceejayoz]

> The idea that a shlub like this would only just now for the first time be using an LLM like this is what is unbelievable.

It's unbelievable that someone would use a brand-new feature on their device for the first time?

[epcoa]

Again: It's unbelievable that someone (like this) would be using an LLM to compose an email to their boss for the first time.

He's a lazy fuck office stiff (yet still manages to warrant an iMac desktop), you're telling me he's just now starting to use an LLM to compose emails? Sure, whatever. If you think this ad is clever and funny you are entitled to that, you're not going to convince me it isn't idiotic and the joke is old. Unless the message was Apple AI: the new thing for oblivious dipshits or the recently recovered comatose.

Their ad agency should know better too: https://www.cnbc.com/2024/08/02/google-pulls-ai-ad-for-olymp...

Even the bastion of pretentious journalism Fast Company has this headline: "In Apple’s new ads for AI tools, we’re all total idiots"

> Ironically, you're doing the same thing as the actor in the skit - pretending to be confused, for effect.

If you're intuitive enough to conclude that an otherwise inarticulate douchebag probably used an LLM to compose an email, why would you "pretend" to be confused? Makes no sense. There's nothing remarkable about using an LLM to write an email.

[ceejayoz]

> Again: It's unbelievable that someone (like this) would be using an LLM to compose an email to their boss for the first time.

There's always a first time.

> He's a lazy fuck office stiff (yet still manages to warrant an iMac desktop), you're telling me he's just now starting to use an LLM to compose emails?

I know plenty of "lazy fuck" people not yet using LLMs. Having it built in to the device is likely to change that.

> Even the bastion of pretentious journalism Fast Company has this headline: "In Apple’s new ads for AI tools, we’re all total idiots"

That's fairly standard for ads. Cleaning supplies are sold on a "so easy dads can use it" sort of basis. Prepared food is sold on a "because you can't cook, obviously" basis. etc. I have managers at work who ask me to write client emails for them, even, because I'm a pretty good writer.

> If you're intuitive enough to conclude that an otherwise inarticulate douchebag probably used an LLM to compose an email, why would you "pretend" to be confused?

The actor is pretending. The character is shocked - for comic effect - that such a nice email came from someone who never sends professional ones. In the real world the response is obviously more likely to be "ah, they used ChatGPT this time", but if you expect realism in ads...

This really isn't as complicated to understand as you're making it.

[epcoa]

> This really isn't as complicated to understand as you're making it.

https://www.youtube.com/shorts/vGAVcSjqMps

This is just running defense for the reality distortion field.

> I know plenty of "lazy fuck" people not yet using LLMs. Having it built in to the device is likely to change that.

Sorry I just don't live in this world. Everybody and their dog uses LLM. Especially the professional crowd affluent enough to afford Apple devices. The untapped market here is tiny.

I use an iPhone, a MacBook, I use a HomePod as part of a home automation system. I'm not an anti Apple fanboy. This shit is completely stupid and underwhelming.

> That's fairly standard for ads.

Now you're just being a condescending prat. I don't need a lesson in the obvious. I told you it's stupid for specific reasons that you simply care to not acknowledge, fine. Think whatever you want, you obviously love these ads. Great.

And since when was, other things are shitty too so this must be good even a worthwhile observation?

> Prepared food is sold on a "because you can't cook, obviously"

But, if you could actually cook that particular day, you wouldn't be using the prepared food. (Whether you can cook any day or not is another thing). As someone who cooks regularly, neither prepared food nor McDonalds are beneath me. On the otherhand, you obviously could easily be using an LLM for the last two years to write emails. So this is dumb. As a dad, I'm ok with "dads are stupid" tropes if there are other redeeming qualities. Your Apple ads have none.

I can relate with someone that can't cook. All I want to do with that Walter is punch him in the face. And, no, the knowing acknowledgement from token Asian doesn't improve things.

My prediction, like the Google ad, that ad is going to tank like the turd it is.

[ceejayoz]

> Sorry I just don't live in this world. Everybody and their dog uses LLM.

We do indeed live in very different worlds.

[epcoa]

Last month the moral panic in the 24 hour mainstream (pretty much every major media outlet in the US) news cycle was the environmental impact of LLM for writing emails, a bottle of water per email, think of the kittens, etc. Not to comment on the merits of this reporting, but among the middle and upper middle class US this is common, mainstream stuff. This is Apple's demographic, we're not talking $100 Android shit phones.