[steveBK123]

Generally leaders are not going to fire each other.

So sometimes a doomed strategy will be pursued far longer than you'd expect, barring some board or activist intervention.

Some of it is self interest, some of it is hubris.. but also one can easily blame a bad run on some broader economic situation, specific competitor actions, or right strategy with wrong team (so fire the team) .. this works for a while until it doesn't.