[dkrich]

This is precisely why I’m skeptical. It assumes that that first advertiser can sell more of the same products just with better copy or more targeted placement and that more advertisers can backfill the previously used inventory that the first advertiser no longer needs and enjoy better sales too.

But doesn’t that then mean that many more product sales are taking place as opposed to the same number of sales spread across more impressions? I don’t see how many more sales can take place without users spending more money or the number of users going up and my original point was that meta is surely tapping into that addressable market as it is. There are only so many consumer dollars to go around.