[ethbr1]

> They're a rare example of a company that started very self service and remained that way while growing to significantly more complex client bases

From my experience, anything with a self-serve option tends to be a better product.

It sets up all sorts of incentives (Have functioning support! Fix bugs! Have accurate documentation! Build understandable features!) that disappear when you remove "have to support self serve customers" from the equation.

Then all those nice things disappear into a morass of professional services custom implementations and big customer feature chasing.