[ericmay]

IF you're ordering them in the context of a larger buying program like a university or other office you'd at least get some sort of account rep and Apple support as well. I'm not sure if you could get that from Beelink, could you? I see some benefit in that use case.

But that's aside from the main topic which was the personal and home use case. On that topic you get a decent set of products as well such as Pages/Numbers/etc. and others along with software support for the Mac Mini. I'm guessing the Beelink runs on Linux? That may be hard for some to work with (which is unfortunate since it's really not), or maybe they have to separately buy a Windows license? Something to consider in the comparison.