[JumpCrisscross]

> months of pumping themselves up through glossy marketing

I don’t think I’ve come across their marketing outside tech-specific channels, who are reporting on it because AI gets clicks.

[saratogacx]

If you aren't seeing them, it is more likely to how you handle ads in your everyday experience. They have a very active ad campaign that I've see on several TV channels and streaming services (mainly Prime ads)

https://www.adweek.com/brand-marketing/apple-intelligence-de...