[sahmeepee]

Amazon's product search is largely useless, at least in the UK, now. It typically returns many items that don't include your search term, are outside the price range you specified and are not sorted in the order you asked for. The top half the list being "sponsored" items is just the enshittified cherry on the turd cake.

[pjerem]

Also it’s now basically impossible to find the "usual" brands of a product if you don’t know them.

What I mean is, let’s say I want to buy an alarm clock. I don’t want a cheap one neither a luxury one. I just want to buy the medium alarm clock from usual brands you find in store but I don’t know, for a given type of product, which are the usual, reliable brands. Well, Amazon now being Aliexpress with a margin, it’s impossible. Just typing "alarm clock" in the search bar will submerge you with low quality products from temporary Chinese brands.

[m463]

Yeah, amazon has basically made brands worthless on their site.

I tried searching for a cordless handheld vacuum on amazon recently. All the 5.0 reviews are AI generated unverified purchases. And then just below that, lots of RANDOMWORD generic chinese "brands".

The reputable brands you might actually buy are hidden in the noise of it all.