...why? Between facial recognition, RFID tagging of individual items in stores, digital app tracking of purchase history and specific location in stores (yes, they absolutely do this, through running apps plus your WiFi MAC address, though this has gotten harder in recent years), facial recognition, and credit card number purchase correlation... dynamic pricing for individual customers in retail stores is absolutely the goal. Or at least a goal.
All of the above is real. I'm not making any piece of it up, and I'm sure there's more. I've actually been part of bids to do pieces of it. (My conscience did not like this. We lost anyway, which might actually be a bad thing, because my company probably wouldn't have executed very well....)
All of the above is real. I'm not making any piece of it up, and I'm sure there's more. I've actually been part of bids to do pieces of it. (My conscience did not like this. We lost anyway, which might actually be a bad thing, because my company probably wouldn't have executed very well....)