You're doing a similar phrasing weirdnesd as the wiki
> Every major browser
There are only 2 major ones
And this brings us back to the main point - this is no "format" issue, Chrome could just as well support some metadata field as "loop for n" for the newer video files, and the situation would be the same as with NAB when Safari adds it.
HEVC does not have such a flag. Quite unfortunate