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by pyoung 5094 days ago
The SF Giants use a variable ticket pricing scheme that seems to be pretty successful. It adjusts the price of tickets based on projected demand. This probably does a pretty good job at eating into scalpers profits (although not entirely). Of course baseball ticket demand is a lot more predictable due to the fact that their are ~80 home games a season.

It would be interesting to see if there was any way to implement a similar system for concerts and shows.

1 comments

Trent Reznor had some thoughts on that:

"My guess as to what will eventually happen if / when Live Nation and TicketMaster merges is that they'll move to an auction or market-based pricing scheme - which will simply mean it will cost a lot more to get a good seat for a hot show. They will simply BECOME the scalper, eliminating them from the mix."

http://forum.nin.com/bb/read.php?59,548515

I think is partially already in place? Ticketmaster now allows users to resell their tickets via their website: http://www.ticketmaster.com/ticketexchange/