| This is of course interesting and will lead to inevitable comments about disruption being needed in event ticketing. Let me save you the trouble as this has been rehashed many times already: the problem here is Ticketmaster's exclusives on venues and the entertainment's willingness to let Ticketmaster be the "sacrificial anode" and focus of ire from both audiences and performers. There was a deal done some years ago--I forget the name--whereby performers would get 90% of ticket sales. The way around that is not to increase ticket prices but to add "fees". Online transaction fees, mail fees, processing fees, booking fees, you name it. The fees in some cases are approaching the ticket price. Ticketmaster does this, splitting the proceeds with promoters and venues while the artists get a 90% cut of an ever smaller part of the pie. Ticketmaster has multi-year exclusive deals with venues such that none can really afford the attractive cuts they get to "go it alone". IMHO this situation has reached the point of requiring government action as this is now an antritrust issue (the ticketing market basically cannot function now). Until that happens any ticketing disruption is doomed. |
Another problem, especially when a ticketing start up tries to go after a medium or large venue, is that Ticketmaster has the capital to give venues (some) of the money from the ticket sales before their sold (e.g. a few months or a year before). The venue then has money to do stuff before the event.
To compete against that, you need to have a lot of money in the bank (i.e. not a start up).