[3JPLW]

It seems as though the important part here wasn't so much that he sold them himself as it was that he added the following clause:

"You’ll see that if you try to sell the ticket anywhere for anything above the original price, we have the right to cancel your ticket (and refund your money). This is something I intend to enforce."

This is something that any middleman could do, too... but the incentives simply aren't there for them to prevent scalping. Especially as Ticketmaster has its own resale site, TicketExchange.

[pyre]

I guess what it really comes down to is: How does he know which ticket is being sold? I imagine if a scalper wants to avoid detection, they just don't give out specific information until the sale is final (banking that Louis CK won't buy their tickets at scalper prices just to find out which tickets to cancel).

If the ticket has some sort of ID, avoid giving that out before the final sale. If the ticket has a seat number, just state the general area of where the seat is rather than the specific seat (until final sale).

[3JPLW]

Yes, this I agree with. And I think this makes the argument in your top-level comment (that he's too small fry to worry about a different ordering system) much more convincing.

[defen]

Switch to will call only; require the original CC or photo ID to pick up tickets. He explicitly stated on the ticket purchase page that this was a possibility.

[pyre]

That would be bad for the people that sold their tickets for face value ($45) to recoup costs, though. He has no way to know what the resale price was once someone shows up at the door with the tickets.

[majorlazer]

StubHub is not owned by Ticketmaster, they are owned by ebay.

Source: http://www.stubhub.com/about-us/

[3JPLW]

Thanks, already fixed. Chacha got it wrong and confused me until I found more authoritative sources.

[adgar]

> Chacha got it wrong

Chacha? Really? God damn I swear HN is full of internet hipsters. A query for [stubhub] on any major search engine has the following under the Wikipedia search result:

> StubHub (often styled StubHub!) is an online marketplace owned by eBay, which provides services for buyers and sellers of tickets for sports, concerts, theater

[SeripisChad]

StubHub is owned by Ebay