[throwaway19972]

> We have been heavily pushed to drive less, recycle more, and use less water, but I have not seen messaging about not buying new clothes you don't need.

It's there if you follow the right people on social media.

Campaigns that center around personal responsibility, however, aren't ever going to work, and there's obvious reasons why people are willing to pay to push this narrative but not the buying fewer clothes one (at least here in the US).

[stephen_g]

It hardly moves the needle - apart from often needing huge amounts of awareness education that busy people hardly have time to think about, there usually aren’t enough affordable alternative options for ‘personal responsibility’ to work, but when you regulate to reduce the sale of the bad stuff it just forces it to happen.

Often regulation forces better alternatives to reach the scale where economy of scale can make it affordable, whereas with the ‘personal responsibility’ model the alternatives will often just stay the far more expensive, premium option.