[iscrewyou]

It’s a package of devices Apple is selling. They sell under powered smaller screen macs. They sell iMacs. They sell small iPads. They sell smaller watches. Some of these just don’t sell as well as their other offerings.

They should sell small phones. Because the whole family will be in on the brand, features, and services. I’ve heard many family members and friends say that they won’t give up their older small phones because Apple no longer makes new ones.

The idea that they don’t sell well is not a good enough reason when you are trying to capture the whole market for not just hardware but the lock in for services, apps, games, music, etc.

[yreg]

How can you be confident in this when you don't even see their sales data?

Still, I would like to see a smaller regularly updated phone. Bonus points if there is a high-end version, because small shouldn't mean budget (like with iPhone SE).

[hedora]

The last small flagship (iPhone 13 mini) sold poorly, but it was much more expensive than the SE2. This was at the tail end of covid, but before faceid worked with masks, so the SE's touch id was a huge selling point.

Other than that and the camera, the only functional difference I can find are that the SE line is still missing the UWB antenna.

I'd happily upgrade to a newer small iPhone if they made one. As it is, it looks like the only option is repeatedly repairing my 13 mini (and dealing with the hilariously bad 5G battery drain forever) or downgrading to a newer SE3.

I know there are a lot of people in this boat. I predict they'll produce another small phone in a few years. It'll sell well due to pent up demand, and someone will be declared a genius for selling 100M's of extra phones that year.

[vvladymyrov]

> I predict they'll produce another small phone in a few years. It'll sell well due to pent up demand, and someone will be declared a genius for selling 100M's of extra phones that year.

I’d wish this too. I’m afraid that Apple over the next few year would become more risk averse then ever before. Also old Execs are leaving and retiring - so less people with hands on experience how to start new products VS keeping lights on.

[rsynnott]

They have repeatedly attempted to sell small phones. They don't sell in significant numbers, unfortunately.