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by ryandv 603 days ago
As possible counterpoint consider the departure of several advertisers from X following the Musk acquisition, whose controversial online antics and positions (irrespective of one's potential value judgments of them) were deemed bad for business and a damper on the "buying mood."

In general though it is true that ragebait and sensationalism do tend to drive "engagement" and thus ad revenue (often to the detriment of society).

2 comments

Well, this is the kind of argument you can make in both directions.

A site is full of ragebait, hot takes and pictures of boobs? The ad economy has pushed them towards things that get a lot of engagement. Clicks are money!

A site is devoid of ragebait, hot takes and pictures of boobs? The ad economy forces everything to be brand-safe and censored.

Sure. Chomsky et al continue in the cited chapter,

    In addition to discrimination against unfriendly media institutions,
    advertisers also choose selectively among programs on the basis of their
    own principles. With rare exceptions these are culturally and politically
    conservative.
There are two options; either Chomsky et al are incorrect in their assertion, or they are correct.

If they are incorrect, then non-conservatives are of equal power and culpability in discriminating for or against which content they will sponsor. This would seem to be your position, and points to a state of affairs in which content and communities exist in disjoint bubbles which thrive off of entirely separate streams of ad revenue, up to the principles of the advertisers that choose to direct funding at particular media institutions.

Otherwise, if they are correct, then your assertion that this argument can be made "in both directions" is shown to be false by supposition, and the ad economy pushes users towards conservative content - in which case, one had best boycott and abstain from ad-driven media and social media unless they want to finance conservative thought.

LGBT rights have been enshrined in US law for over a decade now.

It's time to wake up to the fact that being LGBT friendly is the conservative position. This may come as a shock to people who were cutting edge radicals in their youth in the 1990s - a decade that is now 30 years in the past.

lol, please
Still, his "Go f--- yourself" reply was one of the best things ever since sliced bread. I am still appaulding.