[andrewla]

A police officer sees a drunkard under a streetlamp and asks him what is the matter. He says that he dropped his keys, and the officer asks him where he dropped them. He points off to the side and says that he dropped them over there, but "the light is better here".

> because quality is too hard to measure

This is the heart of it. A common business school trope that leaks everywhere is to be data-driven. This is fine up to a point. Once you realize that you can't measure actual quality, and decide to measure something else and call it quality, you are now part of a management structure whose goal is the preservation of the management structure.