[junto]

37S: You need to pay us $480K. We advertised this price publicly and kind of went on and on about sticking to it.

Buyer: Umm ok, how about we pay your $480K publicly and you quietly give us $430K in 37 Signal's stock?

37S: Deal.

In all seriousness I'm a big admirer of 37 Signal's and I like their equity grants concept[1] for employees. This above is meant as a joke.

[1] http://37signals.com/svn/posts/2987-an-alternative-to-employ...