[parka]

I'm a journalist, not a tech journalist though.

We write for the readers.

Some pointers.

1. Use the Who, What, When, Where and How. Who are you. What do you want. When is it happening. These are the three most important points to get across.

2. Press releases are usually technical jargon that makes no sense to readers. Explain what your product and service to help the readers. E.g. iPod can hold 1000 songs, not 10gb of songs.

3. Think of the readers and pitch it such that your story will be exciting to the readers.