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by jagermo
5094 days ago
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actually I'm a journalist and i get a lot of mails from marketing people who think they know what journalists want. Most of them do not. I have no interest in superlatives for example. Sure, you don't need one to start, but please, show me one successful startup without a professional PR person. Edit: I think, companies need to see pr as a tool.
Like your other tools. You can write all your code in Notepad. You normally don't. |
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Starting out... there's a lot of things that you may need later but simply can't afford now (cost benefit analysis): dedicated CEO, dedicated designers, dedicated OPs staff or customer support, dedicated PR staff and yes... dedicated janitorial services.
If cleaning toilets were half as baffling as PR work, we'd be seeing a lot more articles on how to train your staff to use a toilet brush.