[lern_too_spel]

> iPhones have the fastest chip in existence in this market which also happens to be the most efficient.

This is a relatively recent development. For a long time, Android phones were faster even with inferior CPUs due to having better software.

> The screens are some of the highest quality.

The screens are the same as any other premium phone and for a long time were inferior, being late to adopt OLED.

> The cameras are among the best.

Also same as any any other premium phone and inferior for a long time before that.

> The software is unique and much more consistent and easy to use than the alternative.

The software is significantly worse, lacking copy and paste for a long time and then lacking turn by turn navigation for a long time. The update experience remains significantly worse. Notifications remain much worse. Use as a combined work and personal phone remains much worse. Use as a telephone remains much worse. Use as a general purpose computing device remains much worse.