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by nikphilipsen 5097 days ago
The great thing about drinking is that it's an inherently social experience. Where are my friends going? What great deals or events can I find -- and show off to everyone I know?

Then there's the power of the crowd. One extra customer is great for a bar, sure. But 20 people coming in as a group? That's worth offering a steep discount to. Social deals meet the super variable, high-margin world of nightlife.