[leif]

This may be a case where paying a buttload of money for a domain name will get you a buttload of velocity. Who needs an easy to remember domain name more than drunk people?

[goldins]

That was my reasoning when I purchased http://www.moredrunk.com - that and it was ridiculously cheap.

[whatusername]

I've always like the name of this Australian service: http://www.thehappiesthour.com/