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From the dev team here: all the establishments have a back-end editing page that they can access after we verify that they are the owners of that establishment. They can then update their establishment's specials. Some bars have jumped on this opportunity for free promotion, but we would love to see wider adoption! Until then, many of our grocery prices and unclaimed bars must be updated manually. Luckily, prices are usually changed on a regular schedule. Liquor prices in VA are publicly available, so that is easy.