And if enforced aggressively, will only provide a set up for false flag operations to get a competitor banned for fake reviews. I think we've already seen this movie in SEO....
The evidentiary standards for Google search ranking changes is VERY different than the one used for FTC enforcement actions.
I'm pretty sure getting caught for trying to frame a company for buying reviews would bring criminal charges that are more serious than the FTC enforcement action.
I'm pretty sure getting caught for trying to frame a company for buying reviews would bring criminal charges that are more serious than the FTC enforcement action.