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by Smudge 5094 days ago
That’s correct. Customers will not have to re-enter credit cards or do anything. This is pain free for customers.

This is good. Sortfolio may not have been worth the $480,000 otherwise. I imagine that requiring customers to re-enter their info would cause an immediate drop in the number of paying customers.

1 comments

I agree that it would affect the final number, and probably adjust short term revenue (and thus value). However, I also think it's a misplaced (but common) mindset that short term revenue determines valuation.

If Sortfolio provides significant value to its paying users (customers), they won't lose a great proportion of their revenue on CC re-entry. Those who don't re-enter billing info are the people no longer getting regular value from the product.

Folks, this is a huge success! It's a company that bootstrapped themselves (and get some credit for many other bootstrappers, myself included) and found an exit strategy that's a win for all parties: they make money. The buyer has a business that provides real world value to its customers. And the customers will continue to receive their value for dollars spent. (How many articles bemoan buyouts that are "bad for original customers/early adopters/etc."?)

Let's just take a moment and appreciate a successful exit. Everyone wins -- the founders, the buyers, AND the customers.