If it's you who made the existing journals great, you probably can do it again?
There are some efforts in this direction; for example, the researchers who led the Elsevier boycott
http://thecostofknowledge.com/
started a free open-access journal
https://discreteanalysisjournal.com/about
in which I'm proud to have a paper accepted.
But it's difficult to dislodge the existing system quickly, even if everyone involved wants to.
Yes, and I wouldn't be surprised if there were some kicbacks involved, at some universities
There are some efforts in this direction; for example, the researchers who led the Elsevier boycott
http://thecostofknowledge.com/
started a free open-access journal
https://discreteanalysisjournal.com/about
in which I'm proud to have a paper accepted.
But it's difficult to dislodge the existing system quickly, even if everyone involved wants to.