[Useful_Idiot]

I assumed it was common knowledge that Sony offered the PS3 at a huge discount retail <-> production costs to make Blu-Ray the industry standard (which did indeed succeed). e.g. Samsung Blu-Ray retailed @ $1000, PS3 retailed at $599.

e.g. http://www.wired.com/gamelife/2006/11/isupply_ps3_com/ ~ costs the PS3 components at $850 vrs the $599 retail price.

As for this topic: I don't think it's aimed at consumers, at all. Many companies still use XP as their back-bone, let alone 7. It's aimed at the software producers, akin to why some games companies are developing purely in DX11 now to reduce costs having to support DX9 ~ MS are making a switch to producing content for W8 as 'attractive' as possible.