[eropple]

> advertising (= cheating dumb people out of their consumer dollars)

Advertising absolutely works on you regardless of how smart or educated you are.

How it has to work to do that can change, but the idea that advertising only impacts dumb people is pernicious as shit.

[nostrademons]

I don't disagree, but was more referring to the swindler side than the rube, and compared to a good ML model we are all dumb.