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Any b2c product I build has huge incentive to share the product, creating more users.

In the product itself, social is part of the value. So the more they interact, the more value they get. Similar to any social network you see today.

I do this a number of ways, none original. Reactions, upvotes, achievements, streaks, creating summary videos (like Spotify year in review), public recommendations, etc

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If you want some great reading material on this, I recommend Reforge's viral loops info. I believe it's free.

[fuzztester]

I checked, there is a membership to access the full content.

I see what you did there.

[buf]

I thought they were still doing one free lesson. It's been a while since I was on Reforge though.

[fuzztester]

ha ha, i was just kidding :)