[wkat4242]

The EU is surely working on that. They're getting a lot of flak for the cookie walls and AI legislation. But the cookie walls were because they gave the industry too much leeway. They should have mandated that the DNT flag be respected and there would have been no issue. Just set the flag (even set by default is fine because tracking must be opt out) and you're done with tracking forever. But they had to kowtow to the industry. And get the flak for the result.

And for the AI rules it's precisely to prevent another status quo that's hard to turn back once it happened like the ad tracking.

[sfmz]

They should get flak for ruining every website. What use are good intentions when the implementation is trash?

[wkat4242]

Yeah I hope they'll learn from this next time and not let the ad industry back them into a corner that is bad for everyone.

The problem is that it's now an industry where billions revolve. They're constantly lobbying against real limitations. The best thing for society would have been if this adtech surveillance industry had never been created. This is why I'm so happy that they are trying to avoid the same thing happening with AI. "Just sit back and see where we end up" is something that really backfired before.