[shmerl]

It's offensive enough to show disrespect towards unethical business practices in which Apple engages (such as abusing patent law for anticompetitive purposes).

> Our choices should always be about how companies treat people

That's correct. That's why companies which promote lock in, stifle innovation with software patents abuse, and etc. cause damage to society. I.e. they treat people badly, for the sake of their profit.