[richbell]

> and even tweeting out the private handles of the user he was beefing with.

While I think Matt's current behaviour is abhorrent, my understanding is the linked article buries the lede a bit.

The user claimed they were banned due to bigotry and that Tumblr was lying about them having NSFW content. Things continued to escalate until Matt shared a list of their NSFW accounts.

https://www.threads.net/@samhenrigold/post/DAuTTaEtm_7

[segasaturn]

The accounts were empty and didn't have any NSFW content on them. The only explicit thing was the usernames of the accounts, which doesn't violate any rules. Posting the user's private account names was just meant to smear them as a sex-pervert.

[richbell]

> The accounts were empty and didn't have any NSFW content on them.

Was this confirmed by Tumblr staff?

And if the accounts were empty then what's the harm?

> ...was just meant to smear them as a sex-pervert.

The user voluntarily made several accounts with extremely vulgar and sexual names, ostensibly for NSFW purposes. If merely sharing the names is enough to "smear them as a sex pervert", I don't think that's Matt's fault.

Especially considering the post was in response to the user inciting harassment against Tumblr staff.

[jeltz]

Why does a CEO even get involved in something like that? No matter who is in the right?

[richbell]

I mean, we're aren't talking about him and Automattic because he's a good CEO or person.

There's plenty of reasons to dislike Matt without stirring up petty drama that's exaggerated or misleading.

[markdown]

Good on him for doing so.