[pyamparala]

Scott, the price is definitely on the higher side but at the same time you seem to be serving a very niche market so it might work.

In terms of pricign I would actually look at the competitors. If the competitors have more or less the same functionality then it might make sense to try to match your competitor price.

If you don't have a competitor then $11.99 seems fine. Amazon app store is not a bad choice if you are looking for higher conversions but amazon app store is bad for discoverability. So if you have a good existing channel for gettign users exposed to your app then amazon app store might be better for you.

Another thing you need to keep in mind is that amazon app store high conversions are only for US users AFAIK.