[fakename]

I've been buying the kids versions because in the past, it was the ad-free version and came with a free case, but the new kids version seems to have ads if not used in kid mode:

"Will my kid see ads while using this device? Kindle Paperwhite Kids is automatically set up for your kid to enjoy an ad-free experience. However, if you exit Amazon Kids using a passcode, sponsored screensavers will be displayed on the device's lockscreen."

[widowlark]

I can confirm that the new versions have to be placed in a child mode in order to hide the ads. It seems they have closed this admittedly nice loophole