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by frankvdwaal 614 days ago
I have a little unproven hypothesis that fits that last statement, that it would be absurd for a company like Apple to bring people together in the real world.

My hypothesis is that these companies want to make money by "taking" your senses. They want your attention to be with them at all times, by being in your ear so you'll hear them, by being on your wrist so you'll feel them, by being on your eyes so you'll see them.

I'm thinking these companies are building up technological ecosystems - Apple's specialty! - that they hope will eventually form a proxy for you to experience reality. Because if they can convince you to experience life through them, they'll have your wallet too.

Maybe it's just a silly thought of mine, but it kind of fits.

2 comments

This is such a strange take to me.

A phone is fundamentally a communications device. I use mine to catch rides, figure out where I'm going, call and text my loved ones, all of these things connect me to other people. I listen through headphones to music, and to talk to people, neither of these are isolating experiences. AirPods even have a mode which specifically turns off audio when someone is speaking to you, I like this, because I do enjoy listening to music or a podcast when I'm alone at the grocery store, and I do not like to be isolated by that from people around me, or the cashier.

I also use it to take photos, and then share them with people I care about, sometimes photos of people I care about, which I can then enjoy when they aren't around. These things enhance my senses, they don't steal them.

Phones certainly have some apps available which are addictive, I see people enduring self-imposed isolation in the presence of others due to that addiction, and that's sad, which is why I've dropped those social networks from my life and don't have those apps installed. Apple doesn't make those apps though, the closest thing is Messenger, which is a way to communicate with others, it doesn't have upvotes, it isn't public, none of those things.

I don't see a way to square all that with the thesis that Apple's specialty is isolatory sensory theft. Even the headset, which is clearly not designed to enhance the social parts of life, has several features which exist specifically to connect the user at least in part to their surroundings, and I think the fact that Apple never sold a VR headset without those features is a better reflection of their corporate philosophy than some paranoid yarn about how they make more money if users are cocooned in some Apple-provided sensory replacement bubble.

Did you mean to say Meta? Because if so, you made the mistake twice in the same post.

No, I made no such mistake. Nor was I talking about a "cocoon" or anything "isolatory".

Taking what I said about a commercially sensical strategy about selling a - what was the word I did use? Proxy - through which you can experience the world, and then spinning some paranoid yarn about not experiencing the world at all... Now that is kind of strange.

Very well put. I agree with you, and yet I still wouldn’t give up using my Vision Pro. Though I hope I’ll be able to draw the line at the Apple NosePods ;-)