Right, I think it's a continuation of the trend I'm seeing where everything is optimized for advertising and marketing. Essentially, everyday functionalities and practicalities are displaced in favor of fresh paint and shiny things.
I invested in automatic roller shades. It was expensive but worth it.
It's amazing and way better than traditional windows. Winter isn't anywhere near as depressing anymore. I can control the amount of light that comes in far more than someone with normal size windows.
Since the windows are new glass with multiple panes I notice very little difference in insulation performance.