[rubyn00bie]

I think it’s more on NVidia, Qualcomm, or AMD to engineer their own ARM based chips which can outcompete x86 variants. Both NVidia and AMD are rumored to be working on general purpose ARM based CPUs. Right now NVidia is likely the one to do it thanks to their absolutely obscene margins giving them more than enough money for R&D.

I personally don’t think there is a lot of incentive for ARM to make the fastest possible cores. They’d be undermining those who are currently paying the most to license their IP. ARM’s real incentive is power efficiency and then letting the licensees use and abuse that for performance gains.