[bbor]

Certainly a cool idea! Especially the idea of having the models available for direct contracting to follow up on the AI work. And the images are clearly stunningly real.

That said; can someone explain what the usecase is...? What kind of fashion can you sell with images made by a computer? Don't you need to, y'know, take pictures of what you're selling? Presumably the only fashion companies that exist are the boutique ones that can out-compete Zara with "made locally" and "hand-designed" type marketing -- wouldn't fake ads be a huge PR risk?

I am absolutely clueless when it comes to this industry, so probably misunderstanding.

[fullstackjob]

Thanks for your feedback and question. Let me explain, how the process is: - Fashion or product brand take an image of the clothes or product. If it is clothes, this can be taken on any person (non-model) or a mannequin. If it's a product, like eg a shampoo bottle, in front of a neutral background - Brand send the image through iVisual with a description on details, eg model should be at a beach or product in left hand - iVisual generates images with the chosen photo model AI model. - Brand receives the results and pay only for the ones, they are fine with.

Results look really like the real model is. the examples you see on the page are 50% real ones, 50% generated ones. so I would say its not a fake, as both the model exists, and the clothes and products too.