[skmurphy]

"WP Engine would want to make sure that it's customers are well taken care of and have a solid web hosting experience."

This is certainly one of their goals, if only to prevent or reduce churn.

But WP Engine is now owned by Silver Lake, a private equity firm, they no doubt have aggressive growth and profitability targets. Anything that injects confusion into their branding or increases costs is counter to their goals

The real question is the 8% "contribution" that WP is asking for cheaper than other alternatives. The lawsuits are cheaper if they win, but a dead loss if they don't.