[JumpCrisscross]

> How is this better than using Google with an ad blocker?

Rubber duck to a battleship.

The number of times I've found something in seconds that a co-worker was digging around in pursuit of for minutes has by this point escaped me. Were you around for Alta Vista vs. Google? This feels the same. The only difference is it's paywalled, which for the consumer, is generally good--it means the benefits won't be generalised and the product will remain an elite minority offering that doesn't gain traction with SEO bots.