[everforward]

They kept the permalink afaik, which is probably still likely to cause confusion in the marketplace and may still be a trademark issue.

Without knowing this drama, if I found and clicked an ACF link on a 2 year old Reddit post and ended up at Secure Custom Fields, I’m not sure I’d know it wasn’t by the ACF folks. Just their branding for the v2 or whatever. I think customers have a reasonable expectation that permalinks won’t take them to unrelated products.

[mthoms]

Yep. And the string 'acf' is used throughout the plugin and the plugin download page (in reviews, etc). And 'acf' is indeed a pending trademark registration.

Not good.

[saaaaaam]

Very much doubt they will be able to trademark “acf”.