[persnickety]

Assuming that the amount of value you create corresponds to the amount of money you are rewarded with - within the same market, then it's just about revenue.

In your examples, you open up new markets, and doing that changes the other side of the equation: you need more work to get that extra income later.

In the end, that example changes all three: the amount of work, the amount of reward, and the time distribution, so I don't think it really shows that inertia is so common.