Oh aha thanks for pointing that out. Now that you mention it that does seem obvious. I definitely didn't catch that from the first use though. There should be a better word to capture both those meanings that doesn't confuse my poor regex sensibilities like that. :|
I didn't get that either; not that obvious after all! I thought they were making a joke about vegan being a swear/taboo word, given the context of saying people don't want to hear of it because it allegedly threatens their morality