[drpossum]

Regardless if that number is accurate or not, this GDPR cookie notification requirement is such a perfect example of trying to do some good and making everything worse. Anyone who is obsessive about pushing back on tracking does so through a more comprehensive set of means than taking the time to click through the "trust us when we say there these are just the essential cookies" (even if it even gives you an option). For the vast majority of people all it does is get in the way and, most importantly, makes no difference to behavior or outcome.

For me that particular requirement genuinely cannot die soon enough.

[eesmith]

The notification isn't the issue. It's user-tracking which is the issue, combined with companies breaking the GDPR by making it harder to deny consent than to grant consent.

I really do not want to help a company 'facilitate web analytics, understand user behavior, manage ad efficiency, or keyword traffic', so I always click "do not agree".

Many companies make it harder to say "do not agree", and waste my time by taking me to another page with sometimes a scroll-list that I must navigate to individually turn off items.

If there are too many, I will close the page.

So if this analysis about '575 Million Hours Clicking Cookie Banners Every Year' is true and meaningful, the #1 way to improve it is to have a big "do not track me" button that anyone can click on, and a small "track me please" for those who want to help the company.