[zmgsabst]

I haven’t seen a company outsource a core competency and succeed, eg Boeing outsourcing airplane manufacturing.

[krisoft]

How about Apple and Foxconn?

If your reaction is that Apple’s core competency is in marketing and design and not manufacturing then i will ask if the same pattern couldn’t be applied to Boeing.

[zmgsabst]

Apple is higher up the descent than Boeing — but I’d argue that their lackluster iPhone 16 is precisely that they’re on the same slope.