[phaedrus]

Instead of an Overton window imagine an Overton amoeba. Microsoft, as a monopolist, has for two decades been pushing out pseudopods in all directions against the boundaries of acceptable behavior for an operating system. ("All" directions, but overall in the direction of more corporate surveillance and less control and visibility for users, as well as profligate resource use.) So it's not that the bar was higher or lower in the past, just that the amorphous shape of the effontery is pushing out a new lobe.