[manishm]

Simple solution to this is to have a backup or failover to a non-AWS Datacenter too, basically don't be just dependent on one Datacenter. E.g. MS Azure/Google/Rackspace This not only spreads your risks but keeps your customers happy.

[digeridoo]

There's nothing simple about that. :)

[manishm]

Yea, but it should be done by providers like Heroku who can talk to multiple datacenters :)